The Practice of Strategic Marketing Activities

Local web marketing today is at a tipping point as consumer adoption levels and traffic for local search increases at a rapid pace. Brands that rely on local consumer traffic are jumping on board and needing to grab local market share in the places where they can quickly gain a competitive advantage.

Relying only on your website for consumers to find your stores is not the only marketing channel. The search engines, social communities, 411 websites, GPS and Mapping Websites and Business directories are also frequented for local consumers and the data from these sources are also showing in mobile applications. Managing your store information, marketing content and consumer ratings is becoming as important as what you have on your website.

At Smartfinds, we keep up with the changing technologies. Even more important, we understand how to leverage local web marketing strategies to help brands succeed in their local markets.

Local Business Listing Marketing

• Get your organization found and ranked

Did you know that local search results now outrank web searches? The days of having your web person add a few key words and links has shifted to a complex understanding of all local search engines (Google, Bing, Yahoo!, Local, Mapquest, Yelp and more), social communities, 411 websites, GPS websites, and business directories, each having their own unique values and algorithms. Our experience and an eye for detail help us understand the current trends, what to look for, and how to ensure your local customers are finding you first.

• Get your local businesses found on mobile searches and mapping technologies

One of every two phones is now a smart phone capable of giving customers quick, easy access to local listings. It’s proven that customers will review the first 3 to 7 listings, leaving the rest behind. Our focus is making sure they are finding you first.

• Free local promotional opportunities

Did you also realize that each of the local listings offer you a place to post your marketing information, coupons, discounts, offers, promotions, videos, photos, images and events in front of the local customer? They act as micro websites offering your brand a dynamic place to change with the local marketing needs, such as time sensitive offers. Our marketing experience helps guide you, so that you can take full advantage of these opportunities for free local advertising.

Citation Marketing
Optimize your rankings
Citations, where search engines find your location information on other reputable and relevant sites, help improve your rankings and validate your business, business information, address, city, state, zip, phone, longitude and latitude. Our digital marketing specialists research your situation, identify sites that will provide you with the best results, and get your listings cited. We reach out to more than 200 business listing sites that can help you quickly move your rankings and reach for local customer traffic. Additional citation marketing efforts are recommended based on results.

QR Code Marketing
Leverage tools that can help bring local traffic into your business
QR codes are just starting to be adopted in the US as a way to engage customers. When a customer uses their Smartphone to scan the QR code, you can provide quick access to local promotions and any other marketing information to draw them to your business. Smartfinds can help educate your team on the use of QR codes and help you build and execute QR codes as part of your local web marketing initiatives. Additionally, we can include QR Codes as part of Content Marketing.

Content Marketing
Writing it right for local search
Content marketing is a key component for getting search engine rankings, content rankings and traffic from 3rd party websites. The process aids in raising brand awareness, brand credibility, and brand recognition. Determining and implementing the strategy is part of our initial work, which is then followed by content development, content distribution, cross linking, and measurement. We help you maintain and manage this process whether we use editorial articles, news releases, documents, video or social media marketing.

Analytics, Interpretation, Analysis & Action
Marketing is not performed in a vacuum
Whether you are looking at Analytics for local listings provided by the various websites, your ranking position in Map search results, or looking at click information on your local listing, it is important to interpret the multiple sources of data to understand what to change, how to change and take the necessary actions for improvement. Internet technologies and algorithms constantly change. You can expect that you will always have to change previous assumptions based on the results.