Practicing Geographic Marketing Activities
The practice of Geographic Marketing requires understanding both the technology that drives search today and a mindset for marketing. One cannot exist without the other.
Technology firms focused on technical tasks are not marketers. For this reason a marketing agency that understands technology and can apply the business goals to a strategy to execute the marketing process is imperative! This is where Smartfinds Internet Marketing’s long experience in the digital medium can help corporations bridge the gap between strategic marketing processes and technology tasks.
We have also found customers that rely only on their website for consumers to find your stores, which is not the only marketing channel consumers use. The search engines, social communities, 411 websites, GPS and Mapping Websites and Business directories are also frequented by local consumers and the data from these sources are also showing in mobile applications. Managing your store information, marketing content and consumer ratings throughout multiple sources on the web is becoming as important as what you have on your website.
Elements of marketing locally include:
- Local Business Listing Marketing
- Citation Marketing
- QR Code Marketing
- Content Marketing
- Analytics, Interpretation, Analysis & Action
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