Innovators and Early Adopters of Internet Technologies for Marketing

New company level certification presented by Google to Smartfinds Internet marketing for meeting Adwords Management requirements

March 15, 2012 (Birmingham, MI): Smartfinds Internet Marketing (http://www.smartfindsmarketing.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Google Adwords Advertising Management has received the new company level partner certification by Google. Smartfinds Internet Marketing, a web marketing agency, has met eligibility criteria which include passing a minimum of two certification exams, illustrating practical expertise in managing business Adwords accounts, and agreement to terms and conditions of representing Google AdWords.

“As a web marketing agency working in a ever changing environment of web technologies and requirements, our company has to adapt to the industry. As Google changes algorithms, Adwords requirements and adds new service segments we have to step up to be sure we can support our clients before they are aware of these changes,” said Melih Oztalay, Smartfinds CEO. “We value the certification from Google for Adwords and our team has worked very hard to meet the eligibility requirements.”

Google’s Adwords Certification program encourages companies to become a Google Adwords Certified Partner and states, “Demonstrate knowledge and skills in Google AdWords with a globally recognized program. Your company can demonstrate your proficiency in AdWords and showcases knowledge of the latest AdWords tools and best practice techniques and will enable you to effectively manage AdWords campaigns.”

Part of Google Adwords Certified Partner program is a profile page allowing Smartfinds to share the certified status. The information in the profile page is a mixture of Google-verified data — exams passed by associated individuals, and certification status — along with the other optional information provided. The public profile page is a static page with a unique URL by Google and Smartfinds has setup an easy link at http://www.smartfindsmarketing.com/google-adwords-certified-partner

As business web advertisers have grown, their needs have become more complex and they expect more from their relationship with Google and Google’s partners. While Google’s support staff is the voice of Google, Google’s partners help build the confidence in Google’s products and position themselves as advocates who are focused on their client’s best interests and business revenue goals.

Over the years, Smartfinds has kept up with the complexities of web marketing and web advertising programs. “One has to expect changes in web technologies and most importantly accept these changes in order to take advantage of revenue generating programs while also being competitive,” said Melih Oztalay. “Our ability to creatively apply these web technologies to our client’s business goals is part of our value. The other major element is our ability to measure, interpret, analyze and implement changes that will improve results.”

About Smartfinds Internet Marketing

The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included ComForcare Home Care, Delphi, Flagstar Bank, Guardian Industries, McCann Erickson, Penske Automotive Group, Soave Enterprises, Wendy’s, Ziebart and others. You can learn more about SmartFinds at http://www.smartfindsmarketing.com and their Geographic Marketing website at http://www.smartfindsgeographicmarketing.com

New Release Contact:
Melih Oztalay, CEO
Smartfinds Internet Marketing
Toll-Free: (866) 501-5758
Direct: (248) 568.2241
melih@smartfindsmarketing.com
LinkedIn: http://www.linkedin.com/in/smartfinds
330 East Maple Road #503, Birmingham, MI 48009

Marketing Solution for National Businesses includes Mobile Locations Finder Application for customers to find the nearest store, follow Facebook and store coupons.

October 10, 2011 (Birmingham, MI): Smartfinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has announced a new website property (http://www.smartfindsgeographicmarketing.com ) dedicated to their Geographic Marketing group. The website provides information about the solution designed specifically for national companies with multiple stores to take advantage of store level web marketing, customer ratings and reviews management, hyperlocal advertising and other geographic marketing elements needed in today’s web marketing and mobile marketing.

“As our Geographic Marketing Solution and Services has expanded since 2009, we have had to engage in helping national multi-location businesses and franchises take advantage of store level web marketing that extends beyond local business listing management services,” said Melih Oztalay, Smartfinds CEO. “Geographic web marketing is a fast growing industry making it easy for local customers to find businesses not only through web searches, but also mobile searches. Having a mobile application that is customized to a business’s brand will aid in having an upper edge over competition and our Customer Ratings and Reviews Management will insure higher average star ratings.”

National multi-store businesses and franchises have been focusing their attention on technology based data services when it comes to local business listings, however, the true value comes in the marketing solutions that effect marketing processes and strategic activities that go beyond local business listings and include reputation management along with interpretation and analysis of analytics and marketing data.

The additional difficulty for national multi-store businesses and franchises has been their focus on national marketing and not necessarily on store level reputation management, marketing or advertising.

Lastly, many national multi-store businesses and franchises are hoping their customers will visit their website, when infact there are over 200+ websites (search engines, social communities, 411 websites, GPS websites, and Business Directories) that are visited by consumers. The mere fact that these listings show in the search results before a corporate website’s store page, is indicative of the need for a geographic marketing solution at the store level and beyond the corporate website.

Geographic Web Marketing takes us down the path of not only web searches showing store level information from Local Business Listings, but the ability to promote marketing information (photos, images, coupons, discounts, offers, social media) along with managing the store’s customer ratings and reviews to insure positive experiences by consumers. A recently released study shows how 6 in 10 consumers make their decision based on the ratings and reviews they find at any website.

Geographic web marketing as a solution for national multi-location stores and franchises from Smartfinds Internet Marketing expands not only beyond Google, but also encompasses other elements that include Geo Tagging, Citation Marketing, QR Code Marketing, Consumer Rating and Reviews Management along with a Mobile Locations Finder mobile application. Geographic web marketing is a way to attract local customers online through strategies that leverage a business’ physical location. When fully leveraged with the company’s marketing content, pictures, logos, videos, events, coupons, promotions, customer reviews and more, it helps to insure customers will find your local business based on web searches or mobile searches.

About Smartfinds Internet Marketing
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients ComForcare Home Care, Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, McCann Erickson, Penske Automotive Group, Wendy’s, Ziebart and others. You can learn more about SmartFinds at http://www.smartfindsmarketing.com and their Geographic Marketing website at http://www.smartfindsgeographicmarketing.com.

New Release Contact
Melih Oztalay, CEO
Smartfinds Internet Marketing
Direct: (248) 568.2241
melih@smartfindsmarketing.com
330 East Maple Road #503, Birmingham, MI 48009
Toll-Free: (866) 501-5758
http://www.smartfindsgeographicmarketing.com

“What’s the Online Buzz?” is the third and final installment of the DMCVB membership educational series focusing on business ratings and reviews by local customers

September 26, 2011 (Birmingham, MI): Smartfinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has been invited as the guest speaker for the Detroit Metropolitan Convention and Visitors Bureau’s (DMCVB, http://www.visitdetroit.com) educational series for their members. The event focuses on learning how to manage the business online reputation at the local geographic level.

“As our Geographic Marketing Solution and Services has expanded over the past years, we have had to engage in helping businesses not just monitor, but also manage their ratings and reviews being posted by their local customers in the business’ local business listing,” said Melih Oztalay, Smartfinds CEO. “Geographic web marketing is a fast growing industry making it easy for local customers to post their positive or negative experiences with a local business store either through a web browser or through a mobile phone. Knowing how to approach the process of managing these ratings and reviews is an important factor to insure continued business to the local store by future prospects.”

The DMCVB’s 2011 Membership Educational Seminar will end with “What’s the Online Buzz?” as the third and final installment in the membership educational series. In the blink of an eye customers can share their opinions and experiences online, and you need to be aware of what they’re saying about your business. Learn how to manage your online reputation with presenter Melih Oztalay, CEO of SmartFinds Internet Marketing. Melih and an all-star lineup of panelists will discuss the latest ways businesses are monitoring their social brand image, attracting new customers through favorable reviews, responding to criticism, turning negatives into golden opportunities, and more!

Following the presentation a panel will convene for open discussion that includes representatives from Yelp, Motor City Casino, and WDIV.

The event is held on Thursday, September 29, 2011, from 2 – 4 p.m., at the Best Western Plus Sterling Inn at 34911 Van Dyke Avenue, Sterling Heights, MI 48312. You must be a DMCVB member to attend. You can contact Angela Gillis at the DMCVB for further information by phone at (313) 202-1973.

Geographic web marketing as a solution for multi-location businesses from Smartfinds Internet Marketing expands not only beyond Google Places, but also encompasses other elements that include Geo Tagging, Citation Marketing, QR Code Marketing, Consumer Rating and Reviews Management along with a Mobile Locations Finder mobile application. Geographic Marketing is a way to attract local customers online through strategies that leverage a business’ physical location. When a local customer searches online via mobile, web or GPS, a map appears with business listings related to the search criteria. When fully leveraged with the company’s marketing content, pictures, logos, videos, events, coupons, promotions, customer reviews and more, it helps to create a micro website for the client across each of the search engines.

About Smartfinds Internet Marketing
The most critical element of SmartFinds Internet Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients have included ComForcare Home Care, Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, McCann Erickson, Penske Automotive Group, Wendy’s, Ziebart and others. You can learn more about SmartFinds at http://www.smartfindsmarketing.com .

About The Detroit Metropolitan Convention and Visitor’s Bureau
The Detroit Metro Convention & Visitors Bureau (DMCVB) is the only organization that promotes metro Detroit regionally, nationally and internationally as a convention, business meeting and tourism destination. To achieve this goal of soliciting and servicing the area’s second-largest industry, the DMCVB works with the Detroit and Windsor area business community, civic organizations and local government offices in Wayne, Oakland and Macomb counties. You can learn more about the DMCVB at http://www.visitdetroit.com .

New Release Contact
Melih Oztalay, CEO
Smartfinds Internet Marketing
Direct: (248) 568.2241
melih@smartfindsmarketing.com
330 East Maple Road #503, Birmingham, MI 48009
Toll-Free: (866) 501-5758
http://www.smartfindsgeographicmarketing.com